Business brokers are trained professionals who helps people sell their business. They assess the
business, collate up to date financials and other relevant information on the business, and then
suggest an ‘appropriate selling range’ to the seller. They can also advise of any shortfalls in
information and how that may affect a sale.
The roles of a broker include:
Advertising & listing a business for sale
Evaluating the worth & market value
Dealing with potential buyers
Giving advice & guidance.
A business agent can provide a potential buyer with more valuable information than a licensed
valuer. This is due to their experience in the business brokerage industry. Commercial agents
converse with potential buyers daily, whereas valuers have the sole responsibility of telling you the
businesses worth.
Why should I hire a business broker?
Commercial agents should possess all the skills necessary to be of value to you. Additionally, the
agent must overcome any hurdles along the way by utilising their expertise and experience.
Businesses for sale, specifically small business, rely on the expertise of an agent. The most excellent
way for a broker to apprehend this information is through their relationships with buyers and
relevant historical sales.
Benefits of Using a Business Broker
1. Confidentiality: Selling a business is not like selling a house where you want everyone to
know about it. Instead, in most cases, it demands discretion so that the confidence of both
the employees and the customers is not endangered; keeping the business operating as
normal.

2. Marketing: An experienced Business Broker will know how to market your business so that
buyers that in the target market segment can readily appreciate its key values, rather than
becoming caught up in non-essential details.

3. Objectivity: Buying and/or selling a business can become a very emotional transaction to
both parties. Often, a simple miscommunication between a buyer and seller can result in a
lost deal. An experienced Business Broker brings objectivity into the process, negotiating the
sale in a cool and calm manner on your behalf.

4. Closing the deal: A good Business Broker is highly experienced at closing the deal and uses all
of their expertise to ensure that the deal is sealed to the benefit of both parties.

5. Paperwork: Buying and selling a business involves a lot of paperwork, all of which must be
completed and submitted appropriately. A reputable Business Broker can help you through
this process, leaving you to enjoy the results of the sale and reflect on your future.

Does a Business Broker Give You Real Value?
For Vendors, Business Broker not only finds potential buyers for the business. They act as a buffer
between sellers and the buyers, and only introduce pre-qualified buyers. Good Business Brokers can
take a lot of stress out of the sales process as they can discuss the value propositions and logistics of
your businesses in a succinct and constructive manner. They can also investigate how long it might
be before each potential buyer may wish to buy or move to the area, how financially viable they are
and if they can actually afford to buy your business, and what their background and experience is,
and if they can actually own and operate the business.
As a buyer, all the businesses presented to you will be selected based on your requirements, so you
don’t have to waste time reviewing businesses that are inappropriate or outside your budget. A
Business Broker helps you in searching for opportunities that may suit and assists both parties during
the negotiations of the sale.
In general, a Business Broker makes the sales process easier, less stressful, and much faster for both
the seller and the buyer. In fact, saving time and leaving the hard work to someone else is something
that you can’t put a dollar value on; it truly is priceless.